Want to get invaluable insights on how to transform your marketing teams and prepare them for an increasingly digital future? At the recent Global Virtual MarTech Summit our CMO Adrian Coxon sat down with Meg Lowe from NatWest, and Heather Hurd from FIS, for a panel discussion on the Future of Work covering:

🔹 Innovative Use of AI: EXANTE is pioneering the use of AI in creating visuals that improve story-telling across all channels, showcasing the technology as a tool for enhancement, not replacement, of the workforce - spawning superior ideas and outcomes.

🔹 The Future of the Workplaces: Contrary to some of the fear-mongering narratives, our speakers argued that AI is unlikely to replace marketing jobs en masse. Instead, it's about augmenting the creative and analytical capabilities of existing teams, leading to enriched job roles and higher-quality outputs.

🔹 Essential Skills for Future Marketers:

Continuous Learning: The pace at which marketing is evolving necessitates a mindset geared towards perpetual learning.
Resilience and Adaptability: Embracing change and being resilient in the face of shifting marketing paradigms is crucial.
Creativity and Resourcefulness: Being able to think outside the box and make the most of available resources.
Emotional Intelligence and Storytelling: Connecting with audiences on an emotional level and crafting compelling narratives will stand the test of time.

These soft skills, coupled with the willingness to learn new technologies, form the backbone of future-proof marketing careers.

The discussion underscored the transformative potential of AI and digital tools in marketing, while also highlighting the undiminished importance of human creativity, empathy, and adaptability. As we look towards the future, it's clear that the marketers who thrive will be those who blend technological savvy with deep human insights.

Global Virtual MarTech Summit: panel discussion on the Future of Work

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